< All work Case study · Health & fitness

Total Being Fitness

Branding, website, and marketing strategy for an online coaching business that helps women in midlife feel strong, confident, and in control.

Client
Total Being Fitness
Founder
Jaime Leona, midlife fitness coach
Model
Monthly coaching subscriptions
Result
An instant uptick in subscriptions
Jaime Leona in a white jacket with arms crossed beside the Total Being Fitness logo on a purple background
The Total Being Fitness brand
The challenge

A coach with a performer’s energy and no brand to match

Jaime Leona spent more than 20 years as an entertainer, fire dancing, roller skating and performing acrobatics, before turning that hard-won body knowledge into coaching women through midlife and menopause.

She needed a brand with as much energy as she has, and a website that could turn interested visitors into paying monthly subscribers.

What we did

  • Branding

    The Total Being Fitness identity: logo, color and type, built to feel bold, joyful and strong.

  • Website

    Designed and built totalbeing.fitness: Jaime’s story, three subscription tiers with clear sign-up paths, a newsletter list and a contact form.

  • Marketing consulting & strategy

    Positioning, messaging and launch strategy aimed squarely at women in midlife.

The totalbeing.fitness home page: a black-and-white photo of Jaime in the gym beside the pink Total Being Fitness wordmark and a Get Started Today button
totalbeing.fitness
The result
Instant uptick Subscriptions at launch

The moment the new site went live, subscriptions ticked up: visitors started converting into paying monthly members right away.

Brand photography
Jaime smiling mid-squat with dumbbells in her home gym Black-and-white portrait of Jaime resting on a squat rack Jaime laughing with arms crossed against a purple backdrop Silhouette of Jaime lit in magenta

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