OKULO
Product strategy, platform build, AI agent design, and brand for OKULO, a touring platform built by artists for life on the road, where musicians, bands, managers, and agencies add their info once and see it everywhere.
- Client
- OKULO
- Audience
- Independent artists, bands, managers, and agencies
- Model
- Monthly and annual subscriptions, first month free
- Result
- A full touring HQ, live at okulo.me
A whole career run on spreadsheets, group chats, and phone calls
OKULO’s system architect, Deacon Roswell, spent 20 years in music and broadcast, fronting bands, booking tours, and producing events. Then he watched an internationally touring friend run a career on spreadsheets, emails, and phone calls, chasing contacts and payments from city to city.
Touring artists didn’t need one more app to babysit. They needed a single home that takes their info however it arrives (a voice memo, a forwarded contract, an advancing spreadsheet) and turns it into a clear picture of today, the tour, the road, and the money. It also had to be private by design, priced for working musicians, and made by people who’ve done the drive.
Product strategy & UX
Defined the OKULO model: every member gets their own OKULO, organized into five Core Views (Today, Tour, Road, Plan, and Finances) plus a growing Toolbox of free add-on Views, from day sheets, riders, and guestlists to merch, expenses, and jet lag.
Custom platform build
Designed and built OKULO so every member’s OKULO is its own deployment at its own address, never rows in a shared table beside another artist’s. Seats are permission-scoped, so a seat without financial access never receives the fees or promoter contacts at all.
IRIS, the AI content concierge
Built IRIS, OKULO’s agent. Artists speak, type, or upload tour info as it comes in, and IRIS puts it everywhere it belongs, showing her plan and asking for approval before anything is added or changed.
Systems integration & portability
CSV, Excel, and calendar (.ics) import, tour-level CSV export, one-click full download, and a free tour-management spreadsheet that doubles as an import template.
Sharing on the artist’s terms
A public Fan Base View that doesn’t exist until the artist turns it on, and a private Trusted Circle View that keeps family and friends posted on where the artist is headed next.
Brand, website & go-to-market
The OKULO identity and voice, plus okulo.me: an interactive 37-city demo tour, a no-signup Test Drive, transparent pricing, a plain-English trust page, and built-in accessibility options.
OKULO is live and taking subscribers. The stack of spreadsheets, group chats, follow-up emails, and unruly apps is now one home for schedules, logistics, deals in motion, and money, with IRIS doing the heavy lifting and the artist always at the helm.
